Monday, December 8, 2014

Where Are the Holiday Discounts?

Black Friday Let Down

Did you go out on Black Friday or did you stay home, tucked in bed, with your laptop? Statistics show that it wasn’t the blow-out Black Fridays of the past.  My daughter reported that she went into Target, got what she came for and was out in ten minutes. A friend went to Walmart for the advertised television and found out they were out and he was the fifth person in line. That’s part of the issue with Black Friday is very limited stock. Sometimes, you wonder how limited the stock is. They count on people buying the desired item when the price goes up the next day and they have, surprise, stock. The frustrated shopper also might buy a similar item, which isn’t deeply discounted.

Stores are trying to maximize their profit margin while shoppers try to stretch their shopping dollars. 

Where are the discounts?
1.       The Waiting Game. Hats off to Menards who readily announces in their ads how much of a discount they’ll take off on trees & d├ęcor depending on the week. If you’re willing to decorate the week of Christmas. You could save 50%. If you plan ahead, buy after the holidays for next year and save even more.

2.       Year round savings- This happens when you pick up items on clearance year around that would be good gifts. This doesn’t work for kids since their interests change. Items like wine, toiletries, collectibles, even candles work well. (Seal the candles in plastic bags to keep the scent.)

3.       Corporate Buying Sites- sometimes your company gets a better price than you would as an individual. I used my daughter’s corporate member buyer’s card to save 10% on her gift. Yes, this is legal.

4.       Coupons and discounts- We are now in the 2nd week of December and stores lure people in the store with discounts and coupons. Google where you’re going first, there may be an online promo you can print. Yankee Candles has a buy two; get two free offer right now.  My coupon came in the paper, but you can still get a discount online.

5.       Friends and Family Day- this is decent discount usually 20-25%  on certain days. Comes up more often the closer you get to the 25th. Know your prices because sometimes the prices are jacked up to cover the discount.

6.       Flash Sales- these happen online while you’re browsing a site and usually last a few hours in duration. Amazon will give you alerts on particular items you want to buy.

7.       Unusual items in unusual places. I grabbed a great deal on lawn chairs at Walgreens during the summer because they don’t normally carry them, which means they won’t go back into stock. I also had to insist on my holiday discount on Christmas decorations that I received an email about. Not all employees are aware of the emails that go out to Walgreens shoppers.

8.       Read the sales ads. Your Dollar stores often have the same product cheaper than your bigger box stores.

9.       Check out your TJ Maxx, Marshalls & Home Goods clearance. Often you can make a gift basket for the price you’d have paid for one item at one of the box stores.

10.   Shopping after Christmas. Attending a party after Christmas, seeing friends or family after the day, feel free to shop on the 26th and rack up the discounts. Inventory might be slim though.

11.   The Snow Guarantee- several jewelers offer to refund your money if it snows on Christmas. Check out the specifics on this. They aren’t just talking flurries. Remember jewelry has a 1000% markup. Less than 40% of the people who bought jewelry will cash in on the snow guarantee. (I followed last year’s snow promises in the news and noticed not everyone made good on them.) Don’t use this as an excuse to spend wildly.

 It might be a year you want to cut back on gifts. If you do, announce this now, before friends, or co-workers started handing you shiny gift sacks. They can give that bottle of wine or box of fruit to someone else.

Bonus: Big Lots has Hickory Farms gift sets in stock.